Friday, 30 September 2011

Market Dojo vs. eWorld - Round II, September 2011

Over a year old and apparently a lot wiser, would we be able to take the time out to tackle Revolution’s second e-purchasing event of the year? Is it worth attending? Will there be value in a biannual event?

I must admit that whilst stuck on the M4 into London, admiring the Lucozade advert and the well placed broken down vehicle causing a 5 mile jam, I had second thoughts.

However, on arriving at eWorld just after nine a.m., all the concerns evaporated, along with the oxygen debt from the sprint from the station! My fellow co-founder had set up the stand and was engaged in deep conversation. There was already a great feel to it. Obviously we weren’t the only ones to agree on its value and decide to pop along. The floor was busy, everyone engaged in conversation and lots of smiles.

Clair Boffey and Revolution had managed to again squeeze us in at the last minute in a great position at the foot of the stairs to the seminar rooms. Our bright-coloured stand and viral videos were catching more than a few people’s attention. With the fantastic London backdrop it really did set the scene for a great day and we even managed a small interview for the events show-reel (which can be seen Here).

The whole day went in a bit of a blur. Admittedly there seemed to be fewer delegates than in March, which seems normal for an event held later in the year, but in the end we only had minutes to spare in between discussions and live demos. For an exhibitor, you would think that the main time for engaging with the delegates is between the seminar sessions, although many delegates took advantage of the quiet periods for more detailed chats on our solution and our unique view on e-negotiation.

The main difference this time, apart from our dashing red ties and balloons on the stand, was that we knew many people there and they also knew us or knew of us. There were friendly faces passing by to see how we are getting on, many new people who had heard of us and also even a few customers.

At one point, we had our third co-founder come and join us. As a new business breaking out in this market, we are very fortunate to have been able to generate a real buzz in the e-purchasing community and it is an exciting time for us all.

eWorld is certainly the right place to meet companies interested in e-Procurement and it once again proves itself with real value and many conversations to follow up, a number of which have continued from the previous event in March. The corner has certainly been turned and we really feel that we have arrived.

As the day drew to a close, we only seemed to become busier and before we knew it, we were once again the only stand left as everyone else packed away amidst the complementary drinks. It was a thoroughly enjoyable day and our only disappointment would be the lack of an after-show party – Revolution...maybe next time?!

About: Market Dojo provides business-to-business e-auction and e-sourcing software. Find out more at


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