Friday, 23 November 2012

Team MD - The force behind the ‘samurai’ release


As Team GB were creating a success this summer smashing many records and providing one of the most impressive Olympic results in recent times for Great Britain, Team MD was also hard at it.

Now, we’re not saying we are as impressive as the Olympic team (not yet anyway!) but we do try to emulate the spirit.

We were awarded a grant from the Technology Strategy Board late last year to make e-Sourcing, amongst other things, more accessible to the Public Sector. As a small team, we soon realised that the way to make the most of it was through collaboration.

By working closely with many small partners, we achieved a certain synergy and created something worth far more than the sum of its parts. We want to share with you the team makeup and pay tribute to those who made our games a triumph, ultimately resulting in the release, nicknamed ‘Samurai’.

The ‘athletes’ -  working for victory:

‘Kolibria’ - Who says you can’t find designers and developers for a reasonable price in the UK? Not only did they do a great job, but as this boutique French consultancy operation could do the design and development, we had found a one stop shop (although not so sure if the Team GB’s thrashing of the French in the medal table made them any happier).

The ‘Coach’ - supporting the team:

The ‘Technology Strategy Board’ - otherwise known as the UK’s Innovation Agency, they were instrumental is listening to our ideas.  With matched funding, we had to work together.  The Technology Strategy Board steered us to completion through their organised management and assignment of a Monitoring Officer.

The ‘Olympic Torch’ - setting everything in motion:

Is it wrong to equate this to the Market Dojo team? We certainly started the process, created  and held the vision for the ‘games’, however I think only time will tell if we are a shining beacon to inspire a generation!

Whilst those above were the core components, there was a huge support crew help to make it happen.

The ‘volunteers’ - helping wherever needed:

We have often found many benefits from working with the academic community. Unfortunately, good students don’t just fall into your lap, you need to work at the relationships and you only get out what you put in.

‘The University of the West of England’ provided an MBA team to help define the market and profile the audience. We work closely with this local university and we also lecture there and even supply the occasional case study.

’Ecole Atlantic de Commerce’ sent us the very capable Hadrien Geffroy who assisted with the multi-cultural element, translated the website and through an affinity to the Rocky movies kept us motivated too. Now we have the software available in French as well as Greek, German and Russian.  We also look forward to several more students from this college joining us for a few months next Spring.

The Arts University College at Bournmouth’  provided the unique Sam Hallet whose interpretation helped us draw an innovative infographic of our product offering, incorporating our logo as an inspiration.

The ‘message’  - pointing us in the right direction:

‘Modern Media’, a skilled Bristol Marketing agency took the outputs from the UWE project and converted them to the right message for the audience to hopefully inspire a generation.  This is seen through the new website and targeted communication, why not have a look.

The ‘starters gun’ - an explosive beginning:

‘Hewlett Packard’ helped kick off the process by providing the premises for our customer and partner engagement workshops.  They are an exception in the market, showing that even a behemoth of a company can still support and help nurture SME‘s, focusing on the marathon rather than the sprint. Their benefits will come from the sale of hardware to their partners whose servers we reside. They also help us with load testing, ensuring our software can run at maximum efficiency.

The ‘track’ - underpinning the games:

‘Liberata’, an HP partner and another example of a firm who shares the vision in supporting up-and-coming technology companies.  They provide secure foundations and enhance our credibility.  Together with Liberata we not only have data assurance to IL3 but they also have their own innovative tools for the public sector such as Capacity Grid, which is a is a virtual shared service marketplace, through which local authorities can connect, collaborate and trade resources.


The ‘Sponsorship’  - gaining momentum:

'I’m with them productions', run by the impressive Lee Matthews, developed a marketing video series that grips a nation. See the first episode here on how companies can best save money (...or not!). Lee has had an illustrious career to date which also includes many horror films, such as the award winning Shrove Tuesday.

The ‘audience’ - supporting the games and judging success:

Where would any of us be without the public, quite literally in our case.  The public sector have been involved from the start as the inspiration, in providing the challenge, aiding us along the way and ultimately being the audience who will determine our success.  Why not visit us and let us know.  Our Sandpit allows you to try to all the e-Sourcing strategies you need, sign up for free and explore our solutions.

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