For those who haven’t already seen it, over the weekend we launched our revamped website with the latest responsive design to fit all screen sizes and devices. A bit late to the party, granted, though our previous site was only launched in 2012 and worked across all devices anyway. However, technology moves at an astonishing rate, so a revamp was overdue.
We have approached the design as an ‘evolution, not revolution’, to coin a phrase from Tim Cook at Apple, though we have plenty of ideas up our sleeves for later.
The main idea behind the new website was to showcase our clients’ successes. Success stories are what motivate us and push us and the impact of procurement further.
We also recognise that we are a small brand helping global corporations achieve market-leading results, and so let’s promote those results instead of just talking about ourselves - real facts, not sales gibberish!
Furthermore, the previous site struggled to keep up with the pace of our product development, as we now market 4 distinct products for procurement teams.
Market Dojo - Our easy-to-use eSourcing tool
Category Dojo - Our in-depth category planning tool
Innovation Dojo - Our supplier collaboration and innovation tool
SIM Dojo - Our centralised supplier onboarding tool
Each of our product pages includes the products benefits, features, pricing, and modus operandi. Hence we tidied up the menu to help visitors quickly find what they need:
We’re still pretty unique in the market for letting anyone see our pricing model, particularly our latest tool for supplier on-boarding and information management, but that’s only because we stand by the commoditisation of this market and of SaaS technology as a whole. It’s also really not very difficult for us to explain how we can help, so we’ve simplified that too:
Anyhow, really hope everyone enjoys the new site and please do give us your feedback.
In the meantime we’ll continue working on the revamp of the software interface to make that fully responsive as well, so watch this space!
(Ok, here’s a little preview!)